About Equitable Building
The Equitable Building is a 35-story, 453 foot (138 m) tall office building in Atlanta, Georgia, located at 100 Peachtree Street in the Fairlie-Poplar neighborhood in downtown Atlanta. A typical example of an International-style skyscraper, the building was designed by Chicago-based architectural firm Skidmore, Owings and Merrill, and was constructed in 1968 on the site of the former Piedmont Hotel. Its location is next to the historic Flatiron Building across Peachtree Street to the east, and the historic Rhodes-Haverty Building across Williams Street to the northeast. It is also bounded by Forsyth Street on the northwest, and Luckie Street on the southwest. Woodruff Park is just across Broad Street to the south, and that intersection and pedestrian plaza would be where the future Peachtree Streetcar lines intersect. The building was owned by Equitable Life Assurance Society from 1968 to 1997, when it was sold to Chicago-based LaSalle Advisors for almost $36 million. In 2007 it was purchased by Equastone 100 Peachtree LLC for 57 million. Due to the late-2000s recession, the value of the building has dropped by more than 25%, and the building is 50% vacant.